The collaboration between Infosys and Tennis Australia, which stretches back eight years, demonstrates how enterprise AI platforms can transform sports by delivering human-centred innovation at scale.
The deployment of Infosys Topaz Fabric at the 2026 tournament introduces AI applications that could reshape how audiences experience live sport.
Central to this evolution is MatchFeel, an AI-powered accessibility tool that translates real-time tennis data into tactile sensory experiences for blind and visually impaired spectators.
The system processes live match feeds through Infosys Topaz Fabric and converts ball trajectory data into physical outputs.
A magnetic ring tracks movement across an engraved court model while haptic vibrations communicate speed and direction, synchronised with audio commentary.
The application has been piloted with selected users at the 2026 Australian Open, illustrating AI’s potential to democratise sports access through multimodal data processing.
Gen AI and humanoids powers interactive experiences
The tournament’s AI integration extends beyond accessibility.
Rally, a humanoid robot stationed in the Infosys Fan Zone, leverages generative AI to deliver tennis-specific interactions.
The robot draws from live Australian Open scoring data to power features including Serve Me a Fortune predictions, selfie mode photos and Ask Rally chats, which utilises the Infosys Win Predictor.
Andrew Groth, Executive Vice President for Asia Pacific at Infosys, says: “Our partnership with Tennis Australia continues to set a global benchmark for how AI can elevate sport.
“Sports should be for everyone and at AO 2026, we are bringing together responsible AI and human-centred design to create new ways for people to feel, understand and enjoy tennis.
“From a tactile court for visually impaired fans to an AI mascot for fans, Infosys Topaz is making the experience more accessible, insightful and immersive.
“These innovations demonstrate the broader potential of responsible AI to unlock new opportunities, drive stronger outcomes and accelerate digital transformation.”
AI simplifies tactical analysis
Keys to the Match represents another application of Infosys’ AI infrastructure.
The tool generates three concise, AI-driven insights per player before each match, processing datasets including rankings, historical head-to-head records, win probability models and player performance patterns.
The system distils complex statistical inputs into accessible narratives around serve dominance, rally strategies or clutch performance metrics, enabling spectators to understand tactical elements without specialist knowledge.
Craig Tiley, CEO of Tennis Australia and Australian Open Tournament Director, says: “Infosys continues to help us elevate the Australian Open through technology that enriches the experience.
“At AO 2026, new accessibility initiatives and AI capabilities show how digital innovation can make the tournament more inclusive, informed and engaging.
“Technology is an amplifier that heightens emotions, stories and gives a sense of connection.
“We’re excited to welcome innovations that help more people feel part of this great event.”
AI adoption across sport
The Australian Open forms part of a broader pattern of AI integration across professional sports.
Wimbledon replaced human line judges with AI-powered ball-tracking systems in 2025, marking the first deployment of such technology in the tournament’s 148-year history.
IBM’s AI platforms also power Wimbledon’s Match Chat and Likelihood to Win features for digital audiences.
Usama Al-Qassab, Marketing and Commercial Director at the All England Club, says: “We are committed to providing fans with the best possible Wimbledon experience, whether they interact with us through TV, radio, digitally or within the grounds.”
In rugby, Capgemini’s TryZone IQ platform applies gen AI to process live and historical match data, producing real-time tactical summaries during Women’s Rugby World Cup broadcasts.
Steven Webb, Capgemini’s UK Chief Technology and Innovation Officer, explains: “TryZone IQ is a first in the history of rugby. It processes historic and live match data like player actions, team dynamics and stats through a Gen AI engine, producing concise, actionable summaries for analysts during live broadcasts.”
AI deployments now extend across basketball, American football, LALIGA, Formula 1 and the Invictus Games, suggesting the technology can scale within live sports environments while maintaining ethical frameworks and supporting digital transformation objectives.
